- Program Tuition: $4,500 USD
- Program tuition includes course materials
As savvy consumers are increasingly participating in brands rather than merely receiving their messages, how do leading organizations stoke conversations, co-create experiences and stories, and build engaging relationships with consumers?
Moreover, how do they harness social media to build a brand, and empower employees and consumers to share these brand stories with others?
This course will help you understand how brands are built, managed and evaluated from a creative point of view. You will build on your understanding of brand integration in its various forms.
The importance of creativity in fashion branding will be explored and you will gain an understanding of how to communicate and understand brands from a visual perspective.