- Program Tuition: $4,500 USD
- Program tuition includes course materials
This course addresses key issues in the creation and implementation of company strategies in the international environment: Why and how do firms internationalize?
How should a firm assess the opportunities and risks in a foreign environment? What are the competences a firm needs successfully to enter foreign markets, where it faces unfamiliar environments and entrenched local competitors? How does a firm balance risk and return in deciding the best mode of foreign market entry? What are the strategic options available to a firm in competing internationally? How do international firms organize to deal with complexity?
The course is in two parts, which are closely linked. The first is concerned with the strategy and operations of international firm, focusing on how corporations overcome the challenges of foreign environments to expand globally.
This section covers foreign market assessment (analyzing the business opportunities and investment climate in a foreign country) and foreign entry strategy, including the alternatives of exporting, licensing, greenfield foreign direct investment or cross-border M&A. We look at trade-offs firms face between global or regional operating economies, on the one hand, and responsiveness to local customers, on the other, leading them to adopt global versus multi-local strategies. The second part, we consider the development and adaptation of competences in the face of international competition.