Every business website and online marketing strategy is an increasingly imperative channel to generate leads, gain valuable customer insight, tell your story, help manage crises and foster sales opportunities.

As your online strategy is part of your overall business strategy planning process, measurement is an increasingly important topic in 2016. At this exciting and unique event you’ll learn how to use your website for marketing successes.

Event Details:

This event will kick off with 2 speakers talking to their experience with strategicbusiness planning process and website ROI measurement and steps to successful lead generation.

Speakers include:

• Ken Pickering: Founded 1st AdviCoach Franchise in Rhode Island, As an AdviCoach, I coach the owners of privately held and family-owned businesses and I can help you grow your profits by at least 68% per year and build a team to help run the business for you so you can get some time back for yourself.

• Carol Scalzo, Founder and CMO, Hit-The-Web Marketing. Helping companies understand their customer’s buying behaviors and develop strategic online marketing plans to grow their business. These solutions include building winning websites that provide a ROI, assist in the sales cycle, develop marketing systems for successful online lead generation. A peak into the content of this talk:
• How Can Your Website Provide a 300% ROI?
  • The Winning Plan,
  • Measuring the ROI of your Website,
  • Is Your Website Assisting the Sales Cycle?

  The Success of Your Website Depends on Your Marketing;

  • Choosing Between Investments,
  • Think Systems! Think Team!
  • 4 Steps to Successful Lead Generation
  • What if You Can Spend Less and Get More?
  • Traditional Marketing VS Online Marketing
  • Ways to Track & Measure Success

Event Agenda

• 11:30-12:00pm: Arrive. Expand your network over drinks & snacks.
• 12:00-12:20pm: Short presentation by Ken Pickering on the strategic planning process.
• 12:20 – 1:00pm: Carol Scalzo will walk us through website ROI and the 4 steps to lead generation. She will share the business results and measures of success.
• 1:00 – 1:30pm: Open up to your questions business marketing strategies!