From: http://www.bizjournals.com/
Endurance is an essential quality for anyone who sets their mind to cut fresh tracks — whether starting a new business, achieving big aggressive goals, or anything that requires you to accomplish great and powerful tasks.
Endurance is the power to withstand something challenging, the ability to do something difficult for a long-time.
When you have endurance, you know you can manage the consequences of courageous personal decisions and you are willing to stick it out.
One of the main reasons people fail in their own business is because they don’t have the endurance to keep pushing through after they fail. And most of us fail and fail and fail again!
Discipline versus endurance
Discipline and endurance are actually two separate things. You can be incredibly disciplined yet not be able to tolerate the pain of endurance. Dedication, self-discipline and perseverance are all characteristics of one who has the ability to endure.
In spite of roadblocks, successful entrepreneurs are able to keep the end goal in mind and push through their difficulties. Through time and experience, they discover and set a good pace for themselves and continue on.
Malcolm Gladwell, author of ” The Outlier,” shares that it takes 10,000 hours to achieve mastery. Most people stop well before their 10,000 hours because they get bored, they don’t see improvement quickly enough, or they think they’ve ‘done enough’ and move on to their next adventure.
Sticking it out
Endurance develops every time you reject the temptation to give up. From battling difficulties staying focused to enduring unexpected expenses, handling flaky clients, and maneuvering a constantly changing business economy, it’s easy to reach a point where you don’t think you can or should continue on.
Understand that it’s not when you are at the top of your game that you discover your best self … it’s when you’re making your way through your darkest hours that your true strength emerges. It’s when most would quit and stop searching for their next step that failure sets in.
How do you build endurance?
To start with, you need to push through the growing pains to hit your stride. Prepare now for your big vision goal to come true, because by the time you need to act — when it presents itself — the time to prepare is over. Start now developing qualities that will help you succeed when times are difficult.
According to Caroline Myss, author of Entering the Castle, “Without the capacity to endure, you are impatient, demanding, short-tempered, and you tend to abandon projects that you are meant to complete because you cannot immediately see their significance…. With endurance, you know that you can survive anything that is asked of you.”
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