If you’re interested in exporting your small business’ goods or services – or are an exporter already – you probably know about the wealth of information we have here at SBA.gov and the resources available over at Export.gov. But another great source of knowledge is Export University, a series of courses designed for all stages of exporting.

What is Export University?

Export University was designed by the District Export Council, a volunteer non-profit organization associated with the U.S. Commercial Service of the U.S. Department of Commerce.

Its courses are designed to help U.S. companies start exporting and develop skills in expanding international sales, so whether you’re just starting out or have been in the exporting arena for some time, Export University can be a resource for you.

How does it work?

There are three series of courses that can provide you with the tools you need to organize your export operations: Introductory, Intermediate and Advanced. Courses are adapted at the local level to make them as applicable as possible to the local industries and needs. Although particular features such as exact course syllabus and price may vary slightly by location, here’s what you can expect according to the series’ descriptions available online:

• The 100 Introductory Series is designed for all levels of personnel at companies that are primarily new to exporting. This is the series to start with if you’re looking for skills to identify and communicate with buyers, banks, logistics intermediaries, and others in developing the basis for an export transaction. Topics include export procedures and regulations; managing international sales orders; logistics; and more to help build your international business.
• The 200 Intermediate Series is suited for managers at exporting companies who are responsible for developing and fine-tuning operations to increase a firm’s export volume. Topics may include how to promote products in target markets; free trade agreements; market research; identifying trade contacts; and more.
• The 300 Advanced Series is designed for executives responsible for developing and adjusting the strategic direction of an exporting firm. Topics may include how to adapt products to individual markets; protecting intellectual property; taxes and financing; and others.

Export University classes are either half-day (morning or afternoon) or full-day (8:30 a.m. – 4:00 p.m.) courses. For the most advanced topics, there may be two-day courses, but they don’t last longer than two days.

Who are the teachers?

So who’s imparting this exporting wisdom during your courses? Export University presenters are international trade practitioners who are associated with or recruited by members of the District Export Council, a group of private-sector individuals appointed by the Secretary of Commerce to provide mentoring on exporting. They present course material drawing from their extensive expertise in international trade.

How can I sign up?

To find Export University courses being offered in your state, select your state on the map featured on this page. If there are no courses being offered close to you, contact your local U.S. Export Assistance Center or District Export Council and request a list of local upcoming courses.

You can also search the Export University website for nationwide webinars being offered in the future. Some Export University courses are taught via webinar and are open to all U.S. companies nationwide.

About the Author

kmurray – I am an author and moderator for the the SBA.gov Community. I’ll share useful information for your entrepreneurial endeavors and help point you in the right direction to find other resources for your small business needs. Our ongoing goal is to improve this site to meet your needs, so we’re happy to receive your feedback and participation. Thanks for joining our online Community here at SBA.gov!