From: entrepreneur.com

Your customers are supplying you with data that can help you predict the future. Now more than ever, predictive analytics are becoming available to small businesses looking to get ahead of the competition by mining their data and generating meaningful intelligence. From mapping customer purchase trends to optimizing product campaigns, predictive analytics can be the digital marketing solution your company needs.

While this is not a new concept, the widespread availability of predictive tools and the exploding arena of digital marketing has given these analytics renewed relevance. An investment in predictive analytics may give your business the competitive advantage it needs, helping you leave yesterday’s problems behind and focus on growth to come.

Check out the infographic below from Digital Marketing Philippines to find out more about how predictive analytics can work for you.