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A simple way to keep customers for life



A simple way to keep customers for life

From: http://www.bizjournals.com/

 

In his 2009 New York Times and Wall Street Journal best-selling book Crush It!, entrepreneur Gary Vaynerchuk has a chapter titled, “The Best Marketing Strategy Ever.”

The entire chapter is boiled down to one word: Care.

That’s …

What small businesses need to know about insurance



What small businesses need to know about insurance

From: http://www.bizjournals.com/

What’s one thing that’s essential for your small business that you probably don’t have?

Small-business insurance.

Nearly all businesses need some form of insurance, though many (maybe yours) never get it, either because they aren’t aware they need …

?How to drive growth by redefining your market



?How to drive growth by redefining your market

http://www.bizjournals.com/boston/news/

Market: “ A medium that allows buyers and sellers of a specific good or service to interact in order to facilitate an exchange.” — Investopedia

Note that this definition is based on existing goods and services

Consequently, it …

3 ways to reconnect and foster client relationships



3 ways to reconnect and foster client relationships

http://www.bizjournals.com/boston/news/

Whether business development is officially in your job title or you’re a solopreneur who wears multiple hats, finding, developing and maintaining clients is one of your most important jobs.

Finding brand new clients is, of course, really important.

However, …