In todays world, every business is selling products or services to a diverse customer base. Successful selling in the marketplace requires a more refined understanding of the various types of needs different customers might have – the day of one size fits all is gone. Learn how to connect and develop relationships with customers and prospects that will enable your business to grow and thrive!

This workshop will help you develop a useful customer persona which is akin to a comprehensive how-to guide on reaching your ideal customers. Trying to sell products and services without understanding your ideal customer is like driving with your eyes closed.